| Assistant | 7.41% |
| Buyer | 27.04% |
| Director | 12.63% |
| Execute | 1.21% |
| Manager | 12.75% |
| MD / CEO | 4.82% |
| Owner / Partner | 29.98% |
| Other | 4.16% |
| Books | 6.07% |
| Christmas | 28.65% |
| Clearance | 3.52% |
| Fireworks | 2.01% |
| Gifts | 16.67% |
| Giftwrap | 10.34% |
| Greeting Cards | 10.79% |
| Party | 4.4% |
| Stationery | 6.92% |
| Toys | 7.78% |
| Volume | 1.79% |
| Other | 1.05% |
| Agent | 1.58% |
| Buyer | 11.02 |
| Cash & Carry | 0.78% |
| Catering Trade | 0.62% |
| DIY Trade | 0.32% |
| Educational | 0.24% |
| Forecourt | 0.05% |
| Garden Centre | 15.6% |
| Mail Order | 2.52% |
| Manufacturer | 3.07% |
| Promotions | 0.94% |
| Retailer | 46.77% |
| Wholesaler | 7.99% |
| Other | 8.5% |